Maruti Suzuki Swift. When this ‘sporty’ little hatchback was launched back in 2004, the motoring world went crazy. Everyone hailed the Swift as a brilliant product, in fact, some motoring scribes declared it as perhaps the best Japanese compact car ever! Swift was, as a design activity, a departure from what was available in India at that time. It was radical and path-breaking.
The design was so ahead of its time that even now, the Swift sells like hot cakes owing primarily to the way it looks (and of course because it’s a Maruti!). I believe the design will not really become what you’d call passé even in the next five years or so.
The design was so ahead of its time that even now, the Swift sells like hot cakes owing primarily to the way it looks (and of course because it’s a Maruti!). I believe the design will not really become what you’d call passé even in the next five years or so.