Toyota has been falling apart, what with all the global recalls and millions of dollars in compensation. It’s the biggest auto-maker in terms of volume, but it has lost ground to BMW in value. According to a report by Automotive News, Millward Brown conducted a study which states that Toyota’s company value declined by a massive 27 percent to a little under $21.8 billion. BMW too suffered a decline, albeit a marginal 9 percent and had a total value similar to the Japanese auto giant, at $21.8 billion.
Although this spells bad news for Toyota, research suggests that Toyota will get back to the top of its game sooner than expected as work has already started to build back the company’s reputation. At the other side of the spectrum, Ford and VW improved their brand value, primarily owing to focussed approach towards emissions technology and entertainment. Both Ford and VW are valued at $7 billion.
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