Audi-BMW Ad-War: the latest episode

Advertising is a mad world. It’s not friendly. It’s fierce. It’s satirical. And things in the motoring world are just getting worse. Or interesting, should we call it? There have been quite a few automotive manufacturers at loggerheads against each other for quite some time now. The advertising agencies hired are given a simple brief – to hit back at the opposition, as hard as they can, in as effective a manner as they can. That’s it – there is no talk of making the advertisement consumer friendly or any of that jazz. It’s all about getting the better of your rival.


This is the latest. It happened in a busy area of Hong Kong. BMW bought a massive advertisement space right above Audi of Hong Kong. And when I say massive, I am not making that up. The hoarding is indeed very big! So much so that you’d barely even notice the existence of that showroom.

For those who are new to this spectrum, this battle has been going on for a while now. Manufacturers like Audi and BMW have been hitting each other with powerful billboard messages – famous example is the Santa Monica (CA) incident. It is certain that the advertisement war is only going to intensify!

Pic Credit: Chris Junker